I’M ABOUT TO MAKE YOUR JOB WAY EASIER.

Since 2016, I’ve written web, sales, and email copy for clients ranging from Manhattan-based tech startups to local Crossfit Gyms, and produced results like:

• Increased client’s Click Through Rate (CTR) by 134% on the very first email campaign created for them.

• Boosted email campaign CTR by 46.2% and Open Rate by 8.7% for a multi-location holistic wellness company.

• Wrote & optimized blog post that hit page one of Google for desired keywords within 6 months with organic traffic.

My specialty is email marketing strategy & copywriting, and my favorite clients are rule-breaking, innovative health & wellness brands.

Scroll through these recent projects to get a taste of my chameleon-like ability to assume any buyer persona.  

Like what you see? Want to know what I can do to help your business? Book a 20 minute call with me to find out.

SAM VANDER WIELEN

The NEED

Sam Vander Wielen, LLC, provides legal templates for Health Coaches and Digital Entrepreneurs. A former corporate attorney turned entrepreneur, Sam has developed a personable, approachable brand, and gets consistent positive feedback on her online presence. However, she wasn’t getting the number of leads from her nurture email sequence that her high skills or her brand warrant. Sam decided to overhaul her conversion funnel, starting with the onboarding email sequence for new subscribers, so she engaged my copywriting and funnel strategy services.

THE SOLUTION

During research and discovery, I surveyed and interviewed customers, mined forums and reviews, and conducted a thorough competitor content audit to create a cohesive Voice of Customer for the project. I then plotted the sequence of emails best suited to Sam’s conversion goals, and used her brand voice to maintain consistency throughout the copy. I quarterbacked the end-to-end optimization of the nurture email sequence, quiz landing page, and reengagement email sequence. We’re still monitoring performance of the newly launched email flows, but initial results have been promising.

Bodywork Bistro

THE NEED

A holistic wellness center in Boulder, CO, Bodywork Bistro began in 2006 and expanded over time to serve the community in three different locations. The wellness center had a positive brand image established in the community, but their email and content marketing weren’t reflecting a cohesive message.

They needed to overhaul their outdated newsletter branding and bring in a crisp, fresh voice to drive sales from their email marketing. They hired me to overhaul the design and copy for their email marketing, in addition to creating an editorial calendar and monthly blog content.

THE SOLUTION

As a result of this new email & content strategy, the Click Through Rate (CTR) increased by 134% on the very first email campaign created for them, with an overall lift of 46.2% in CTR and 8.7% Open Rate lift within the first three months I was running their newsletters and promotional campaigns. They received positive feedback on the new email format and copy, and they generated consistent traffic to their website with search engine optimized content.

Zeel

The NEED

On-Demand Massage app Zeel has positioned itself as the “Uber” of massage, with locations around the country and thousands of contracted therapists ready to provide a licensed massage in-home, office, hotel, or wherever you are within an hour. Since it’s inception in 2012, the startup has experienced rapid growth, and needed to increase the number of therapists available to answer the call when users requested a massage via the app.

In preparation for a nationwide recruitment campaign for massage therapists contracted with their app, they engaged me to profile current Zeel network massage therapists in a series of case studies designed to attract other therapists with the power of storytelling. I’ve also written a bulk of B2C, B2B, and Recruitment content for Zeel’s blog, Pause.

THE SOLUTION

Zeel came to me and asked how to attract new therapists, and I created the content map and value proposition for them. I designed the therapist surveys, completed the interviews, and turned each into an engaging case study.

The key to success was curating a collection of true stories that Zeel’s target audience for this campaign - Massage Therapists - could visualize themselves living as well. This campaign used the power of story to shine the spotlight on the benefits of contracting with the Zeel app, rather than simply highlighting the features of working with Zeel.

Crossfit Belerion

THE NEED

A CrossFit Gym & Elite training program in Cornwall, UK needed to create a more consistent content marketing strategy in the build up to launching their new coaching program. They were known in the community for their group classes, but they were lacking nutrition, mindset, and guidance in their digital content that would position them as the obvious choice for the 1:1 high-level coaching package. They engaged me to create a strategic content plan and write the copy to deliver on it.

THE SOLUTION

I created a custom Content Marketing strategy and wrote the content to build it out. This gave the client the content they needed to position themselves as the expert before launching their new promotional campaign.

*Ahem*

LIKE WHAT YOU SEE?

Like what you see? Want to know what I can do to help your business? Book a 20 minute call with me to find out.

Want to hear me dish email marketing over the airwaves? I’ve been featured on podcasts like The Wellness Business Podcast and The Digital Lounge. Oh! And my Mama finally thought I was a real writer once I got published in print in Massage Magazine.

Talk soon,

Margo Carroll