The step-by-step program you need to create an adaptable online course sales funnel that grows with your business.
Are you a service-based or 1:1 coaching entrepreneur who’s ready to sell seats in your online course consistently each month?
Let me show you how.
You're an expert service-based entrepreneur or 1:1 coach, but you haven't quite cracked the code for an evergreen, 24/7 sales system that reliably brings in customers every month (instead of those loco-stressful launches twice a year!).
Well that’s about to change, starting today.
Let’s see if this sounds familiar…
You’re an expert at your 1:1 work for clients -- you might even have a few fancy-pants licenses framed on your wall to prove it -- but you’re ready to leverage that knowledge into a passive income course on top of your 1:1 services or coaching.
In fact, you’ve already launched that online course or group program without much strategy, and you’ve even got a handful of happy customers. (YAY you!)
...But even though you’ve been slowly adding students to your course here and there, you always get so swamped with 1:1 client work that you never get around to tackling the “Strategize a Grown-Up Launch For My Course” section of your to-do list. (Because cash in the bank from a client TODAY feels so much more urgent than the $10,000 you could earn from a well-organized course launch in a few months)
So you keep doing the fly-by-the-seat-of-your-pants watered down version of promoting your course.
Shockingly, a sticky note doesn’t technically count as a launch plan…
And every month, as you rub your eyes after an exhausting day of client calls, you tell yourself THIS is it. This is going to be the month you start adulting and find a mentor to help you create a sales system for that course that you KNOW is so damn great.
But you’re not really into “business coaches” with lots of ideas and hardly any in-the-trenches experience as a practitioner…
...and you’re not quite ready to hire someone to do it all for you for $6000 or more, so you don’t know where to look for help.
So you put it off again.
And again.
And again.
At this point, that darling little course you created last year is collecting cobwebs on your website as you wonder how to get people to buy it (and yet you barely whisper that it’s for sale at the same time!).
And honestly, you’ve had enough.
You adore your 1:1 clients and don’t want to leave 1:1 work entirely, but you DO want a little more freedom and flexibility in your lifestyle and business. Maybe you’re about to have a baby, want to travel more, or just take a little hiatus from that 1:1 work because your imagination needs to hit the reset button.
For SO many reasons, you’ve finally reached your glorious tipping point, my dear.
This is the moment you blaze your own trail to the summit of an adaptable online course sales funnel.
Because you’re ready to FINALLY have some solid strategy in place for your course launches so you can sell it with confidence and ease (and a lot less stress!) than your piece-meal marketing plan you’ve been using till now.
You KNOW you need a system and process to follow for launching your program. You also want to have the tools to run the promotion on an evergreen basis 24/7/365 once you’re ready to.
But email marketing and sales funnels aren’t exactly your area of expertise. You’re a total expert at what YOU do, of course, but sales funnels are something that you know you’re going to have to call in Ghostbusters an expert for help with.
You’ve almost pulled the trigger on joining a couple of big name programs about selling online courses, but the LAST thing you want is course remorse after you’re dumped into a giant Facebook group where it's way too easy to get lost in the shuffle.
...And an impersonal experience is exactly what you DON’T want.
Here’s what I think you want more than anything:
A flexible business built on revenue from both steady course sales AND high ticket 1:1 services or coaching. (With the option to gradually scale back on your 1:1 work as your 1:many product sales grow, but only if you want to!)
And that’s 100% possible, if you have the right support, automations and frameworks on your side.
Now my Hourglass Sales System™️ doesn’t rely entirely on automation -- organic engagement is another one of the key pillars of an adaptable sales system -- but I know you’re here because email automations and copywriting aren’t exactly your “strong suit,” so that’s exactly what I’m going to teach you.
You’re probably hoping to get results exactly like the ones my other trailblazing clients have.
These Trailblazers get serious results…
IMAGINE…
- Scaling back your 1:1 client work because your passive income course is consistently matching your service-based income.
- Understanding exactly what to say and do -- and when -- throughout your launch to bring in maximum revenue.
- Having the plug-and-play template for your promotion calendar, social posts, email sequences, and more.
- Knowing how to reach your ideal customers and get them into your programs easily.
- Having a tested funnel map in your back pocket to follow as you confidently create your own authentic sales system.
- Easily moving people from "on the sideline" fan status into paying customers.
“When I joined the Trailblazer Toolkit I needed a clear path for selling a course - funnels and launch plan. The resource library inside and Margo’s templates were amazing. They saved so much time and having her email templates to fill in and use as a starting point have been extremely helpful.
Margo doesn’t just give you a bunch of information, it’s actually an action-oriented program and you’ll check things off as you move through it. This is such a phenomenal program and I’m so glad I did it!”
-Megan Naasz, Allay CPA
“Margo Carroll and the TrailBlazers Toolkit Program took me from confusion within a platform I thought would never allow me to grow as a career coach; spending hours of my already busy life in one on one appointments with clients in coffee shops, sharing the same information with each and every one of them! This program has transformed the lens with which I see my services, how I can grow my practice along with the practices of my clients.
In just a few short months, I have accomplished narrowing in on my ideal clientele, what their biggest needs are, and how I can support them. There’s work to be done, but I’m miles ahead — and see free time in my schedule. Thank you.”
- Brenda Stebbeds, My Wellness Career Coach
You need a steady stream of quality leads coming into your course, not a tiny trickle.
If any of these sound like you…
I’m not getting enough consistent, quality leads interested in my course.
I don’t know how to move people from “on the sideline” fan status over into actual customer status for my 1:many offer.
I’m skating by on the scaled-back version of what I can truly offer, because I’m so scattered and don’t know how to structure a launch plan that feels GOOD and also brings in the sales I need.
I don’t know how to craft sales copy that draws people in to join my course.
I need to get funnels to do some of the work for me, and I need help building sales funnels and systems so I can make more money, impact more lives, and change the world!
Then you're in exactly the right place.
I'll teach you how to run a webinar, promote your course, gather case studies, set up an evergreen webinar funnel (when you’re ready), and use the launch email sequence templates I created for my clients' 5-figure launches all inside the
Trailblazer Toolkit™️.
The strategy, system, and templates you need to create an adaptable online course sales funnel that grows with your business.
What’s included in the Trailblazer Toolkit™️:
The Trailblazer Toolkit™️ self study is a self-paced course with year-round support and feedback from Margo Carroll.
10 mind-blowing expert training modules with 31 short, digestible videos on carving out time in your service-based biz schedule to plan your evergreen sales system, sales strategy and killer copywriting, tech stack, and sales funnel launch, plus how to run regular reports to understand your sales funnel results - $1,000 value
Copywriting Template Library with frameworks for all the email sequences you need for your sales system, from webinar email sequences to launch sequences, down-sells and more - $8,000 value
Access to private Slack group for asking questions and accountability - $300 value
Tailored spreadsheets to walk you through the modules - $300 value
BONUS #1: Social Proof Superstar Masterclass (Value: $197)
BONUS #2: Visionary CEO Retreat In-A-Box Workbook & Video Guide (Value: $197)
BONUS #3: Guest training on Legal for your online business w/Sam Vander Wielen (Value: $197)
BONUS #4: Guest Training on Facebook Ads w/Frannie Coggeshall (Value: $197)
TOTAL VALUE: Over $10,600
Become a Trailblazer Toolkit™️ member today
Choose your payment option below and start blazing your own trail to course sales!
Investment is $899 if paid in full
Or click here to make 6 payments of $169
What’s inside the program content
Here’s what you’ll learn:
Module 1: Start Tracking the Right Numbers
Discover the simplest path to profit for your business using basic profit formulas. Get your online house ready for guests, and package your program for maximum impact AND profit.
Module 2: Carve out time for marketing your course
This module is SO crucial, because you know as well as I do that too often people enroll in a program but don’t have enough time to implement so they give up and get zero results. We’re going to prevent that by spending a module going over 3 methods for carving out the time you need to plan the launch of your adaptable sales funnel without working ‘til 1am every night or losing out on 1:1 client revenue.
Module 3: Packaging Intensive
Learn the simple method to test whether you're giving TOO MUCH away at a low price and need to raise it, or if you're not bringing enough value to the table for the amount you charge.
Module 4: Forward Thinking Feedback Framework™️ & Compiling your Sales Guidebook
Once you complete this module you’ll have a bank of ready-made verbiage direct from the mouths of your ideal customers that will be the plug-and-play guidebook you use to write every piece of promotional content for your course!
Module 5: Painless Promotion Planning
Make your personalized sales funnel map using the templates and prep your content for your launch.
You'll know what to say, post, and record, what your Call to Action is for each piece of content, and how it works within the holistic ecosystem of your launch.
Understand the Most Basic Launch that anyone can pull off and how committing to it changes everything.
Module 6: Email & Sales Page Copywriting workshop
You'll follow the simple formulas to churn out best-selling emails and sales pages every time your fingers tap the keys.
Module 7: Webinar Wizardry
Love them or hate ‘em, webinars are still one of THE best ways to enroll people into your course. The problem is too many people are still doing them like an ‘80s infomercial. In this module you’ll learn how to run your webinar like a well-oiled machine that you can use over and over to grow your revenue and customer base. Oh, and since I know that many of you think “I can totally sell an online course!” but then you freak out and stall when it comes to getting the tech set up, I’ve devoted an entire section of this module to the tools and frameworks for making sure this works properly for you, and I’m going over low cost tools all the way up to the newest and shiniest so you know your options.
Module 8: Launching Your Evergreen Funnel like a Trailblazer
It’s time to be YOU, not them. In this module you’ll walk through a launch that is fully YOU, using your Launch Guidebook so that you’re speaking in your brand voice to your ideal customers, and not doing anything just because “so-and-so on Instagram launches that way”.
Module 9: Auditing Your Evergreen Funnel Launch
In this module you’ll learn how to audit your evergreen funnel on a monthly basis to know your numbers and what’s working, using the spreadsheet provided to debrief your funnel launch and continue auditing it going forward. You’ll walk away from this module knowing exactly how to audit your funnel from month one onward for success and learning opportunities.
Module 10: Planning Your Ongoing Hybrid Sales Plan
In this module we’ll cover affiliate launches, solo launches, and how to run them even when you’re already selling your course on an evergreen basis.
Oh, and because I know you want more nitty-gritty deets on those email and copywriting templates…
Here’s the deal with the template library
These are the exact templates I use for my clients' 5-figure online launches, and I'm sharing them with you for a fraction of what my 1:1 clients pay for them.
The value of these templates ALONE, without the training modules, is over $8,000.
Email sequences
Pre-sale email sequence
($500 value)
Launch email sequence
($500 value)
Webinar email sequence
($500 value)
Social Media
FB + IG post templates
($500 value)
IG stories prompts
($500 value)
Launch Masterplanner
($500 value)
Landing Pages
Webinar registration, TY, purchase page templates
($500 value)
Webinar slide deck outline template
($500 value)
Sales Page template
($500 value)
Launch Strategy
Coaching Program Funnel Map ($500 value)
Evergreen Webinar Funnel Map ($500 value)
Launch Promotion Calendars
($500 value)
Oh hey, I’m Margo
I’m trained by the best modern conversion copywriters to help you turn “curious readers” into “loyal customers” - wanna learn how?
I draw on the conversion copywriting masterminds where I've trained under industry leaders including Joanna Wiebe (Copy Hackers) and Val Geisler (Fix My Churn), as well as my background as a Social Worker to hone in on the message that reaches your dream customers from a place of empathy.
My research & funnel build system leads to customers who ENJOY your sales process, and I'll teach you to use the exact same tools I do so you can feel GOOD about the marketing you put your name on.
When I'm not helping online course creators with their marketing, you can find me playing with my toddlers, gardening, volunteering in my community, or trail running in the mountains on the small island north of Seattle where we live.
My research & funnel build system leads to customers who ENJOY your sales process, and I'll teach you to use the exact same tools I do so you can feel GOOD about the marketing you put your name on.
When I'm not helping online course creators with their marketing, you can find me playing with my toddlers, gardening, volunteering in my community, or trail running in the mountains on the small island north of Seattle where we live.
“But will I actually earn back my investment?”
I’m SO GLAD you're carefully considering this investment.
In fact, logical purchasers are the only type I want in my community. That's why I want you to know you're getting proven strategies inside this toolkit, that have worked for my clients and myself.
29% increase CTR to Sales Page
"I have hired several people in my business before, and none have ever been as thorough as Margo was during our time together. Best investment of the year, or maybe my entire business!" -Jess Freeman
Want to know how the program works?
The Trailblazer Toolkit™️ gives you my Hourglass Sales System and my personal mentorship via Slack on your funnel-building journey.
When I first created the Trailblazer Toolkit™️ I thought about offering the email sequence and funnel map templates inside this program as a standalone "template pack” initially -- they're worth a combined $8,000 on their own -- but I don't want to leave you hanging when it comes to implementing.
Inside the Trailblazer Toolkit™️ you’re getting templates worth over $8,000 if sold separately PLUS the entire 10 module program, AND the private Slack comunity, and bonuses (Total value $10,600+)…
…for a fraction of that price.
Right now you might be hesitating, thinking about the people you’re waiting for “permission” from to really take your business to the next level and build it full speed ahead.
What voices in your head are holding you back from joining us right now, friend?
>> Could be your husband/wife/boyfriend/girlfriend who’s afraid of you failing and just wants you to be comfortable and not struggle through anything new?
>> Maybe your granny, who thinks all marketing is evil?
>> Or that one downer customer who made you doubt everything with a refund request?
I totally get it, EVERYBODY has an opinion.
But are those really the voices you want to listen to when it comes to your business decisions?
Do those loved ones and friends really know what it takes to build a long-term sustainable company?
If not, let me offer an alternative…
Shift your attention to your own internal compass, and consider what YOU truly desire.
Think about your willingness to invest in the future of your business.
Are the Expedition Mastermind support and the templates in the Toolkit your next logical step to get there?
If so, I’d love to have you inside this first cohort of the Trailblazer Toolkit™️ Expedition group where I’ll be giving maximum attention to YOUR personal success for the next 4 months.
Become a Trailblazer Toolkit™️ member today
Choose your payment option below and start blazing your own trail to course sales!
Investment is $899 if paid in full
Or click here to make 6 payments of $169
How to decide which level of the program is right for you:
The Trailblazer Toolkit™️ Expedition is right for you if…
You’ve got an information product (course or group program) that you’ve launched before “on the fly” and got at least 5 students in it, and now you’re ready for a structured launching plan and an adaptable sales funnel to go with it.
You’re already earning $60,000-$80,000+ annually from primarily 1:1 work
You’re looking to build your sales funnel quickly alongside other experienced entrepreneurs like you with Margo’s high-touch support.
You’re an expert at the work you do. I can teach you how to get paid like an expert, but I can’t teach you how to be good at YOUR job. This system doesn’t work unless you know your own process will work for your customers.
You’re prepared to invest $900 per month in growing your sales system for your business.
You already have 500 or more people on your email list and you’re consistently working on growing your audience.
You recognize that while the relationships you’ll build and 1:1 consulting you’ll receive during the Expedition are insanely valuable, NONE of this will work unless you actually follow through on what you’ll learn about yourself and your business in the program.
You're thrilled by the idea of growing your service-based or coaching business by rounding out your 1:1 services with a 1:many course, and you feel excited about blazing a new trail for your business (with a mentor by your side).
The Trailblazer Toolkit™️ Self Study is right for you if…
You’re working primarily with 1:1 clients now and you’re ready to scale with a course as an additional revenue stream.
You’ve already created a course and have had at least 5 people enroll in it (You just have no clue how to get more people to enroll on a regular basis and you’re sick of guessing!).
You’re ready to actually have a plan and start “adulting” with your course promotions so you can watch that revenue stream grow, and maybe even outpace your 1:1 work eventually!
You have 300 - 500 people on your email list. (This system has worked for clients with as few as 300 subscribers, but for the best chance of success I recommend you start at about 500 or be willing to rapidly grow your list before and during the launch of your funnel.)
You don’t plan to quit your 1:1 work overnight -- you love your clients and you’re great at it! -- you just want to create some flexibility so you can occasionally take time off, plan for a maternity leave, or just give yourself a break from client work now and then.
You're thrilled by the idea of growing your service-based or coaching business by rounding out your 1:1 services with a 1:many course, and you feel excited about blazing a new trail for your business (with a mentor by your side).
CLIENT Wins!
“Margo helped me launch and sell a passive income product for my coaching business, which I never thought was possible. I always thought I’d have to do 1-on-1 coaching forever but Margo helped me see outside the box and create a self-study product, and especially because I’m expecting my first baby it’s been worth its weight in gold because now I have a product that sells without me having to show up all the time.” -Chris Castillo, Empowered Achievers
If you’re overwhelmed with good ideas…
...And you just need to know how to execute, then this is the program for you. Because you KNOW you deliver amazing results for your customers, you just need someone to show you how to reach more of them so you're set up for a long fulfilling career, instead of Burnoutville - Population: You.
You’re typically SO organized and on top of it…
....But formulating a solid launch plan and the email sequences and social posts to go with it is WAY outside your zone of genius.
It’s time to link hands with your new marketing expedition squad, and watch as your gorgeously organized promotional calendar falls effortlessly into place. -le sigh-
Inside the Trailblazer Toolkit™️ program you’ll learn how to:
Find out EXACTLY what words your customer wants you to use when selling to them
Package up your offer for maximum profit & JOY in delivering it
Sell seats in your program every month using the Sales Funnel I’ll teach you how to build
The strategies in this program are what I’ve used to help my clients achieve $15,000 weeks and $30,000 months with ZERO paid ads and email lists as small as 300 subscribers (nope, that wasn’t a typo!).
Become a Trailblazer Toolkit™️ member today.
proven methods
You'll learn to use the systems I developed for my 5-figure client launches to get your own phenomenal sales results!
plug and play templates
These simple to use templates will allow you to run your next launch with ease, and audit your last launch so you know exactly what to do differently the next time.
Phenomenal Customer Support
Have a question? Stuck on a module? Reach out to us directly at hello@margocarroll.com and
we'll help you out!
Frequently Asked Questions
+ What happens after I purchase?
You’ll receive an email within 10 minutes of your purchase with the link to create your student account and log in to your dashboard to see your syllabus and begin working through the content.
+ Is this a course or a group program?
At the Self Study program tier, this is most similar to an online course. At the Expedition level, this is a high-touch 16 week mastermind experience with other experienced entrepreneurs on the same journey with you. (Please note the Expedition group program is currently closed.)
At any tier you purchase, you receive the Trailblazer Toolkit™️ program with all of the modules and access to the student Slack channel for 16 weeks. If you come in at the Expedition level, you’ll receive access to your Trailblazer Toolkit™️ Expedition cohort for accountability, plus bi-weekly group calls and monthly 1:1 check in coaching calls with Margo for the 4 months of the program. The Trailblazer Toolkit™️ Expedition mastermind is best suited for business owners earning $60,000-$80,000+ annually and looking to scale their sales funnel quickly alongside other experienced entrepreneurs like themselves with Margo’s high-touch support.
+ Do you offer any refunds?
Due to the downloadable nature of the templates, trainings, and tutorials, there are NO refunds available for the Trailblazer Toolkit™️. No refund requests or chargeback threats will be accepted or tolerated.
+ Will you be offering the Group Coaching again soon?
The Trailblazer Toolkit Expedition™️ 16 week Group Coaching program will open up for enrollment again in September 2020, at a higher price.
+ How do I know it will be worth the investment?
Depending on the payment option you choose, the Toolkit costs as little as $149/mo (a steal!). If you're selling a program or course valued at $500-2k or more and you're not willing to invest less than $1k to sell more of your own program, then you probably shouldn't invest in this and become a Trailblazer. If, on the other hand, you're confident that the templates, audit spreadsheets, and launch tactics you'll take away from the Toolkit will help you gain at least one or two new paying members of your program, paying your investment back will be no sweat. Like your momma used to tell you: you'll get out of this what you put into it, so be sure that you're prepared to ditch any excuses and do the work required to create those sales using what I'll teach you inside.
+ Can't I just figure all of this out on my own?
Well, of course you can! Just like I could figure out how to tightrope walk across Niagara Falls... but do I really want to do that? Or would I rather leave the risky stuff to the pros and stay in my own zone of genius? 😉
I've spent over $12,000 and hundreds of hours studying with the best of the best in copywriting, marketing, and course launches so that I could distill all of this information for you. In my world as a mom, wife, volunteer, and friend, time is the most valuable currency I own. I'm sure you spend your time wisely too. So the question is, if this toolkit is your shortcut to more revenue and freedom, why waste another minute without it?
+ Oh, and can we address the whole “sleazy marketer” issue real quick?
See, most of the people you see teaching how to sell online education products and programs are pushing the envelope on scammy marketing tactics.
And why on earth would you want to learn marketing from someone with a marketing style that’s obnoxious at worst, and slightly unethical at best?
That's not me, and that's not how I do business. It's also not how I teach my clients to do their markeitng either. While the tools I'll teach you are effective, they're not manipulative, and I can't wait to show you how to create a sales funnel that works and also stays in integrity with your values.