YOU NEED COPY THAT CONVERTS READERS INTO CUSTOMERS
(WITHOUT SELLING YOUR SOUL OR FEELING LIKE A DESPERATE DOOR-TO-DOOR SALES REP)
Hi, I'm Margo. And I know we've never met, but I bet I already know a thing or two about you...
...You've got a big heart and a passion for the work you do, and you want to expand your impact and your revenue (yes, you can do both!).
...You've finally realized that you can't scale any further without bringing on a hired gun (oh hey, that's me! 🙋) to write words that'll make readers beg you to send them that purchase link already.
...You know how powerful your product is, but you need a pro to help you package it up with a story that'll change lives while stacking cash in your bank account.
ANY OF THAT SOUND FAMILIAR?
Well guess what...
You don't HAVE to keep strolling down marketing struggle street.
If you're ready to hand off your mile-long to do list to a professional, you've come to the right place. 🙌
I'm about to give your business a desperately-needed injection of soulful copy that draws in your dream clients on autopilot.
YOU NEED RESULTS, LIKE THESE
I’ve helped my clients to…
Increase Click Through Rate (CTR) for regional massage therapy business by 134% on the very first email campaign created for them.
Boost email campaign CTR by 46.2% and Open Rate by 8.7% for a multi-location holistic wellness company after a conversion optimization overhaul and new copywriting approach.
Create & optimize blog post that hit page one of Google for client’s desired keywords within 6 months with purely organic traffic.
PROJECTS I CAN HELP YOU WITH
Webinar follow-up sequences
Conversion Funnel & Segmentation Strategy
Launch email sequences
Thank you pages
Affiliate program content
Sales video scripts
Facebook Live scripts
I am not currently writing website copy, but can refer you to an incredible copywriter who will take great care of you! Drop me a line and I will introduce you to her directly if you’re a good fit.
Ongoing Content (monthly packages available)
HOW DOES IT WORK?
My projects are all broken up into three phases: Research & Discovery, Plotting & Writing, and Launching & Testing. After we’ve had a discovery call to outline the project, agreed on a scope and booked you into my calendar, it goes a lil’ some-thin like this:
Research and Discovery
I’ll send you a questionnaire to fill out and send back to me along with your current emails in a Google Doc. While you do that, I'll be familiarizing myself with your ideal customers. I'll ask you for contact info for a handful of your favorite clients and interview at least 3-5 of them. I'll find out what makes your ideal client tick, why they stick with your business, and how they speak. I also do competitor messaging assessments, and mining for "voice of ideal client.”
We’ll have a roadmap call to kick off the project and I set out the game plan and show you what your funnel strategy should be for these emails. Spoiler alert: there will be segmentation with segmentation INSIDE of this very email sequence. (Don’t freak out! I promise I’ll make it not scary to implement and SO worth it.) Segment now = more bookings later.
You’ll get a visual depiction of the Email Sequence Funnel strategy we went over on the Roadmap call, delivered at end of research phase.
Plotting and Writing
Once we've done our homework and I’m chock-full of positive vibes and knowledge from those customer interviews, I'll get to work on the emails. I'll write new content where needed, and edit where what you’ve got going on works within our new strategy. I'll tell you what works for your ideal customers and what doesn’t, and show you how to implement and tag for maximum conversions.
Then you’ll get your much-anticipated email sequence, with 2 subject line options for each email. We’ll review it together on a live call, go over your questions, add any final parting thoughts, and I’ll explain implementation and next steps.
Launching and Testing
I’ll stick with you throughout the launch to ensure everything goes smoothly, and if you’d like it added into your proposal I can plug all the emails into your ESP for you as well.
To help you test, track, and improve the results you get from the sequence, I do a one month email sequence improvement call, a 20-minute call four weeks after you take the new emails live. I go into your ESP to analyze your metrics ahead of the call to see what’s working and what’s not. (Because what gets measured gets managed, so you’ve gotta monitor these bad boys to squeeze the most value out of ‘em!)
Project timeline depends on project size and scope, but ranges from 4-12 weeks. To cover a few common examples, it's typically 4-6 weeks for a nurture sequence and 6-8 weeks for a launch sequence, broken up into the three phases: Research & Discovery, Plotting & Writing, and Launching & Testing. All of my email packages include funnel strategy coaching and follow-up testing the month after launch to optimize for conversions.
***Please note, my schedule is currently booked out approximately 4-6 weeks in the future, so contact me as soon as possible in order to get your project into my schedule!***
WHAT DOES IT COST?
I quote fees on a per-project basis, after going over a full brief of your project scope and deliverables you need on a call with you. My base rates for email copy projects start at $1,900, but could be as high as $5,500-7,500 depending on the number of emails and research required. Monthly retainer packages begin at $1800/month.
Projects under $1,500 are paid in full up front. Projects over $1,500 are paid 50% in advance, and 50% upon completion.
I don't offer refunds. If you're not sure this is right for you, try starting with a smaller package to see how you like working with me first.
READY TO GET STARTED?
Drop me a quick message about your project & tell me how I can help you increase your revenue with better emails:
To impatient to click that red button up there? I get it - my attention span’s short too. You can reach out to me directly at: firstname.lastname@example.org. Can’t wait to “meet” you!