Season 1, Episode 015 is all about how to choose the right lead magnet for your sales funnel.
Do you struggle with choosing the perfect lead magnet for your sales funnel? Have you ever wondered how other business owners decide which lead magnet will turn their followers into clients? This episode of The Trailblazer’s Way podcast is all about addressing those questions and helping you find your answers!
Listen right here by clicking the “play” button or find it on your favorite podcasting app!
Episode Highlights:
What is a Lead Magnet (4:50)
Why we use Lead Magnets to attract email subscribers to our online community (6:12)
Why you should be working on your back end sales funnel FIRST and then thinking about how to get people into the funnel (9:05)
What's wrong with searching for the "perfect lead magnet" to attract clients who might want to purchase your course into your sales funnel? (10:52)
What is a "Master Lead Magnet" and why is that the best way to sell what you have to offer? (13:15)
Resources:
More about Margo…
Margo Carroll is an email marketing strategist and sales funnel copywriter for online business owners. She helps experts sell their coaching, courses, and services with adaptable sales funnels that grow alongside their business. She supports entrepreneurs building their own webinar funnels with her signature program, the Trailblazer Toolkit™️, and her 1:1 Funnel Build Intensives. She lives on a small island north of Seattle with her husband Jeff and two vibrant toddlers.
Follow Margo’s latest adventures on Instagram: @margocarroll
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