We all have pet peeves, right?
Those things that annoy us like no other?
Well, I’ve got to be honest with you guys.
One of my biggest pet peeves with digital marketing is when people are told myths about how “difficult,” “stressful,” or “impossible” doing your own copywriting and online marketing is, because most of them are just totally NOT TRUE.
I’m all about empowering each of you, and letting you know that if you educate yourself on the right tools and techniques, your small business can succeed just like the big names do.
So today I’m going to share with you some of the most common (and most frustrating!) myths I hear every day about launching a profitable website.
I’m going to share why each of these myths is actually bogus, and show you how to align yourself with some GOOD advice for your business.
So without further adieu, here we go...
WEBSITE LAUNCHING MYTH 1:
If you “don’t know how to write,” you can never learn to create and promote your own website, so your only choice is to hire a professional writer to write it for you.
Trust me, folks, as a professional writer I know all about this myth, and I can tell you for a fact that it’s not true.
If you have the passion, dedication, and willingness to commit the time to learning how to market your business online, you truly can write a website and other promotional material for your business that hits all the goals that you set for it.
Just because you choose the “DIY” approach to your website doesn’t mean it has to look “DIY.” Trust me, you can do your own digital marketing and still have a polished, professional-looking website that resonates with and draws in your ideal clients.
WEBSITE LAUNCHING MYTH 2:
All you need to do is publish your new website and the traffic (and profits) will start flowing in.
So this falls under the category your mama taught about, “if it sounds too good to be true, it probably is.” I’ll share more about my personal story with this in tomorrow’s email, but it’s just not possible to drop your website in the vast sea of the internet and expect that leads are just going to float in your direction automatically.
It takes hard work, a strategic promotion calendar, and consistent analysis and pivoting to get the traffic to your site that you will need to build engagement and leads.
It’s taken me a long time to develop a promotion system that works for me, doesn’t drive me into the ground, and brings in the RIGHT clients for my business. But you know what? I wouldn’t have gotten anywhere if I believed I could just sit back and relax after hitting “publish.”
WEBSITE LAUNCHING MYTH 3:
You can “wing it” and learn how to write your copy and promote your site as you go along.
As nice as it sounds to just figure things out as you go along, I can tell you from experience that you client numbers will reflect your poorly-planned website launch.
Strategic planning for both your website copy and your overall site launch plan (including highly-effective techniques like collaborations with other players in your niche, co-hosting webinars, running giveaways, and more) will lead to overwhelmingly better results than a website launch that was outline “on the fly.”
You need a strategy and realistic benchmarks that you can hit each week for your website launch if you want it to meet you goals.
WEBSITE LAUNCHING MYTH 4:
You can write and launch a website all alone
As private as we are at times, and as much as we hate to let our flaws show, it’s SO critical to have a support team behind you as you launch your website. Especially as a solopreneur, you really need those listening ears and constructive feedback to know if you are out in left field with your “edgy” ideas for your site, or if they are an exciting idea to try out.
You truly need a community to provide support, accountability, and feedback to get this monumental task done. You’ve heard that “it takes a village”? Well, that’s absolutely true when it comes to launching your own website.
WEBSITE LAUNCHING MYTH 5:
You can slap up quickly-written website copy and images, and replace them later with something better written when you have the time to write it.
Can I be brutally honest with you for a minute?
You’re probably never going to get around to totally overhauling a site that you slap together quickly, and if you launch it in a poorly-planned, typo-filled way, that is how your business is going to be known to your community - as an amateur presence.
Do you really want to stand out for your ineffective, mix-matched branding and poor writing? Wouldn’t you rather stand out as a clear communicator and a leader in your niche?
Alright you guys, I know this is a lot to chew on.
Maybe you’ve been believing some of these very myths for a long time, and it’s hard to let them go.
I get it!
Embracing a new way of thinking is a process.
But the process is so worth it, because embracing a new way of thinking leads to possibilities and opportunities that you’ve never dreamed of.