Starting an online business is exciting, scary, and challenging.
We are fortunate to have social media and the internet at our fingertips. While it sure beats cold calling and doing door-to-door sales, the market is crowded and it is harder than ever to be “seen” online.
We have to constantly get in front of our ideal clients and make connections with them if we want to stay in business. And the consistent content you create will establish that connection and build a relationship.
How do you make prospects feel like you lifted the words right out of their mouth?
It’s simple: You actually do.
When I do Voice of Customer research for my clients, I leave no stone unturned, and even the clients who say they “know their customers inside and out” learn some business-shifting insights once I’m finished.
But this isn’t reserved just for conversion copywriters and funnel strategists.
You can run your Voice of Customer research following my exact method, because I’m going to teach it to you right now in five simple steps.
