Hey guys, Margo Carroll here and today we're going to address the big question:
Do you actually need to hire someone to write the copy for your wellness business's Website?
Like most small business owners, you're considering your new website one of your biggest investments for your business, and you might be wondering which method is for you.
Should you try to learn to write your copy, or should you hire someone to just get the copy written for you?
So I’ve pulling together three questions that I want you to ask yourself to assess this decision before you jump into a relationship with a paid copywriter.
Click + Instantly Access The Free E-Course to Learn DIY Copywriting now:
Now you've probably been searching around online for advice about the best way to put together the website for your new business or to revamp the website that you've already had for a while.
So as you've been going through this research you've probably noticed that some people go the more do it yourself route and they choose to just buckle down and figure out how to write the copy themselves.
But others choose to hire a professional copywriter to get the copy written for their website quickly and efficiently for them in a way that follows typical copywriting formulas and strategies.
So which choice is right for you?
Here are the three questions you need to ask yourself to figure that out.
1 | Do I Have The Time To Write My Own Strategic Website Copy?
The first thing is I want you to think about time how much time do you realistically have to dedicate to writing the copy for your website.
To be honest, this is a time-consuming process if you want to do it in a way that's going to come across professionally to your readers and compel them to buy or book with you.
It's going to be obvious to them if you wrote it quickly and you didn't do your proofreading and you didn't do your market research (solid market research is one of the biggest benefits to hiring a paid copywriter!) before you actually sat down to write that copy.
A paid copywriter will go through and gather and edit your testimonials.
They'll put together the all of the pages of website copy in a way that follows specific formulas.
And they're also going to take the time to do market research about your competitors see what your competitors are doing with their websites.
They're going to go through your SEO and they'll going to figure out what keywords you're already ranking for Google, and which ones you probably should be ranking for in Google that you need to add more of your Web site.
So they're really going to add a lot of value.
However (and this is a big however!) these are all things that you can teach yourself to do.
You can figure out how to improve the SEO on your website pretty quickly and cheaply.
You can also figure out how to put together all the different elements of the copy according to proven strategies and formulas.
You can also do your own market research and in fact you probably are doing that on a regular basis if you are a successful business owner.
So if you have the time to dedicate to this project in a do it yourself fashion that would be the first thing I'd want you to consider when you're deciding whether or not to hire a copywriter or write the copy yourself.
2 | Can I Afford To Hire A Website Copywriter?
The second thing I want you to think about is money.
So money is going to be the second consideration when you're deciding whether or not to hire a paid copywriter to write your website copy for your wellness business.
Now you want to think about how much it's going to cost you to have this copywriter write all the different pages that you need help with on your website.
Depending on the copywriter and their experience, this might run you anywhere from $1,000 to $8,000, depending on how many different pages you have on your website and how many pages you're going have them help you with.
And that is aside from the cost of potentially hiring a website designer or developer to put together the actual site itself for you, because a copywriter does not do that.
The copywriter does the writing that gets plugged into the website.
So you're definitely going to want to consider how much you can budget for this project.
You're not just going to want to think about "do I have the funding to put down for this today?"
You also need to think about "what's going to be the return on investment for me of having professional website copy on my site?"
Is that going to bring in more bookings from my Web site and increase my revenue?
If so what is my goal for increased revenue and how can I boost website traffic to ensure the copy has a chance to draw in enough readers to make that revenue goal?
So that's the second thing I want you to consider is money.
3 | Am I Interested In Learning Strategic Copywriting Formulas?
The third thing I want it you to consider when you're making this important decision of whether or not to hire a professional copywriter is your personal interest in the project.
Do you have an interest in learning the copywriting strategies and formulas in order to write the copy yourself?
Now one huge benefit of you taking the time to write your copy yourself is that you can then use those same advertising formulas and techniques that you learn and you can then apply those to anything that you write in the future for your business.
Whether that's an e-mail newsletter, a Facebook ad, your Instagram post, or some other type of marketing campaign, copywriting can be used for everything.
Copywriting methods apply to any type of writing that is intended to sell a service or a product offering, so it's really versatile.
So if you are interested in learning those marketing techniques for your business that you will use when you're writing copy for your website, you can then get a higher return on your investment for that time you spent learning those techniques, by using them for other elements of your business marketing.
So those are the three big questions I want you to consider before you make a decision about hiring a professional copywriter.
First, how much time can you dedicate to the process.
Second, how much money are you willing to invest.
And third, what is your level of interest in actually learning the copywriting formulas and strategies that you can then apply to all the marketing campaigns that your business uses.
My BEST Free Tool For Learning DIY Copywriting Quickly
If you want to learn about how to write your own do it yourself copy. I have free email course that I'd love for you to jump into for a taste of writing DIY website copy, called Wellness Websites 101.
This weeklong e-course is geared specifically towards wellness businesses, using techniques that I have applied with my one on one clients as well as my copywriting students.
It only takes a week to go through the course and you'll be able to outline the copy for all of the main pages of your website, and connect with other professionals in the free Facebook group with the E course. If you want to join us go ahead and click "join" with your email and name below!